KAILUN
Portfolio
I’m a Senior Product Designer ◎ Turning complex problems ⤷ into simple, human-centered solutions. ✧
My design philosophy
Design with Purpose
Every design decision should solve a real problem—whether it’s functional, emotional, or business-related. I aim to create products that are not only beautiful, but meaningful and needed.
Bridge Design and Business
Great design drives growth. I believe in using design to shape product strategy, influence behavior, and create tangible business impact—from conversion to brand loyalty.
Make It Feel Human
Good design earns trust by being intuitive, honest, and emotionally resonant. I focus on clarity, warmth, and details that make users feel seen.
KAILUN
I’m a Senior Product Designer ◎ Turning complex problems ⤷ into simple, human-centered solutions. ✧
Need-based bundles transformed purchasing, driving 500% YoY revenue growth during COVID-19.
Grocery Bundle
Weee!
Premium indoor dog house designed for modern homes and pet lovers who value aesthetics and personalization.
Dog House
Woof'f'y
Introduced the Ethnic Store concept and earned recognition from Fast Company.
Ethnic Store
Weee!
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PAST Projects
3D & Motion Graphic
Video Projects
Visual storytelling through motion design and 3D graphics. I explored how dynamic visuals and immersive interactions can transform abstract ideas into engaging experiences.
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Visual Experiments
Explored the intersection of photography and AI image generation, blending real-world captures with generative visuals to create unique, artistic compositions.
AI & Photography
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Branding Design
Created a distinct brand identity for Wooffy, blending aesthetics with functionality. Defined visual guidelines and crafted assets that reflect creativity, warmth, and premium quality.
Woof'f'y
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