Kailun‘s Portfolio

Resume

Kailun’s

Portfolio

Case studies in product design

Resume

01/

Grocery Bundle

→ View full case study

02/

Homepage Redesign

→ View full case study

03/

Wooffy House

→ View full case study

My design philosophy

Design with Purpose

Every design decision should solve a real problem—whether it’s functional, emotional, or business-related. I aim to create products that are not only beautiful, but meaningful and needed.

Bridge Design and Business

Great design drives growth. I believe in using design to shape product strategy, influence behavior, and create tangible business impact—from conversion to brand loyalty.

Make It Feel Human

Good design earns trust by being intuitive, honest, and emotionally resonant. I focus on clarity, warmth, and details that make users feel seen.

Resume

Kailun’s Portfolio

Case studies in product design

Resume

01/

Grocery Bundle

Transformed purchasing behavior with a need-based bundle feature, leading to 500% YoY revenue growth and a major business turnaround during COVID-19.

→ View full case study

02/

Homepage Redesign

Redesigned the homepage to support Weee!’s expansion beyond Chinese users. Introduced the Ethnic Store concept and earned recognition from Fast Company.

→ View full case study

03/

Wooffy House

A premium indoor dog house designed for modern homes and pet lovers who value aesthetics and personalization.

→ View full case study

My design philosophy

Design with Purpose

Every design decision should solve a real problem—whether it’s functional, emotional, or business-related. I aim to create products that are not only beautiful, but meaningful and needed.

Bridge Design and Business

Great design drives growth. I believe in using design to shape product strategy, influence behavior, and create tangible business impact—from conversion to brand loyalty.

Make It Feel Human

Good design earns trust by being intuitive, honest, and emotionally resonant. I focus on clarity, warmth, and details that make users feel seen.

Resume

Kailun’s Portfolio

Case studies in product design

Resume

01/

Grocery Bundle

Transformed purchasing behavior with a need-based bundle feature, leading to 500% YoY revenue growth and a major business turnaround during COVID-19.

→ View full case study

02/

Homepage Redesign

Redesigned the homepage to support Weee!’s expansion beyond Chinese users. Introduced the Ethnic Store concept and earned recognition from Fast Company.

→ View full case study

03/

Wooffy House

A premium indoor dog house designed for modern homes and pet lovers who value aesthetics and personalization.

→ View full case study

My design philosophy

Design with Purpose

Every design decision should solve a real problem—whether it’s functional, emotional, or business-related. I aim to create products that are not only beautiful, but meaningful and needed.

Bridge Design and Business

Great design drives growth. I believe in using design to shape product strategy, influence behavior, and create tangible business impact—from conversion to brand loyalty.

Make It Feel Human

Good design earns trust by being intuitive, honest, and emotionally resonant. I focus on clarity, warmth, and details that make users feel seen.